0

  • Fri frakt och fria returer

  • 1-3 dagars leverans

  • 14 dagars ångerrätt

WINTER JACKETS up to -25%     SHOP NOW!

Inspiration

Scotch & Soda 2016

Our Friends

Att sommaren och denim går hand i hand är sedan gammalt. Att Scotch & Soda skapar kollektioner som sticker ut i mängden likaså. Vi har tagit ett snack med Alex Jaspers, en obotlig denimfantast och international sales director på Scotch & Soda, om deras sommarsprakande kollektion Amsterdam Blauw.

Scotch & Soda

HI ALEX HOW ARE YOU?
– A denim passionado with a fashion heart and blue blood running through his veins. I’m born as a denim head with a blue heart, educated by Japanese denim influences, converted to modern denim inspiration. I started at Scotch & Soda five years ago as brand director for denim, but in previous lives being responsible for many other denim brands. A loyal guy toward the blue canvas.

CAN YOU TELL US ABOUT THE AMSTERDAM BLAUW COLLECTION?
– The Scotch & Soda Amsterdams Blauw denim collection brings a line of high quality denims for modern city dwellers. A wide range from denim to shirts, jackets and accessories. All Amsterdam products are made with great care and eye for detail. Scotch & soda denims are so well constructed you can almost wear them inside out. With signature fresh approach to carefully detailed denim garments in extraordinary washes, it offers all the blue essentials that a man could wish for. Free from any heritage or restrictions, Amsterdams Blauw has set the tone to the liking of a royal denim loving crowd. It contains everything for the modern denim gent with a good heritage.

Scotch & Soda

WHAT IS IT INSPIRED BY?
– It’s inspired by the world and curated in Amsterdam. Knowing that there is a world of inspiration out there to be discovered. Inspiration can come from a painting, a classic denim, a story or a poem. From a flea market, a hillside village or just around the corner. Our denims are made by treasure hunters. and why is it different? Well, maybe it’s because it’s from Amsterdam. This liberal city full of adventurers, traders, dreamers and free spirits exploring and expressing themselves where anything goes and every idea is welcome. We make denim for the modern gentleman and curious woman and is the go for savvy people with a rock and roll edge.

ARE THERE ANY KEY ITEMS WE DONT WANT TO MISS?
– Ss16 collection is based round the theme of sunshine collectors. Summer is here so turn up the blue. Our Blauw Nomads are on the move and in search of the Blauw holy grail. They travel across sun drenched mountains, customizing and personalizing their denim attire to descent upon a festival in the desert. Here they burn the neon light away dancing in the sand. The journey continues into the bright daylight, collecting sunshine and trinkets on route, where all is bright, colourful and wrapped in blue. You do not want to miss the fleet a loose tapered anti-fit low crotch bleached to the weft, pepper and salt denim with embroidered knees. We believe in the 70’s again this season. The entire Lott 22 program our denim lab is worth the flirt. The key: new treatments dyes, tints and coating will blow your socks of. Pink selvedge “phaidons”, our more articulates slim tapered will grab you by the bum and will not let go until it’s worn to threads

Scotch & Soda

WHAT CAN YOU TELL ABOUT THE DENIM ITEMS?
– Fourteen fits, from tight to wide in a fresh ray of blue to the deepest dark, 24 dip dry selvedge. The 350 pieces’ collection showing all the presence in the key article groups. The key to our collection are the fashion articles in tops, modern oxfords, skinny blazers and powerful sweats. Our collection is wide in look and feel, yet focussed on the denim gentleman liking to dress himself in a modern way with classic details. And don’t forget to have a look at our Home alone collection, a classic sweat collection in the needed colours grey and navy and already an essential to the denim fashionados. What suits a guy better than the best classic sweat?

HOW DO YOU WANT THE PEOPLE WHO WEAR THE AMSTERDAM BLAUW TO FEEL?
– We want to draw you into the world of Scotch & Soda and inject you with the blue virus. You should feel the love of creativity and appreciate the slow food process that Amsterdams Blauw is. Dare to stand out a bit, and we look for guys who appreciate the story of the stitches. Amsterdams Blauw is your denim smoking, ones you start wearing you will be hooked and a fan of the brand. It’s diversity and daring approach, it’s modernity and respect for craftsman ship that will make you curious to hear and learn more about this brand – and curiosity is what makes life interesting.

Sharing is caring

  Dela     Tweeta